The CEO’s real job in a sponsorship decision isn’t approving the budget
You don’t need to become a sponsorship expert. You just need to know which four questions actually matter before you sign anything.
evaluation
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The 15-minute check-in most sponsorships never get
No dashboard, no deep dive. Just four questions, once a quarter, that catch a sponsorship going sideways before renewal does.
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Why a sponsorship that made sense in 2023 might not make sense now
Flat renewals can look like stability. Often they’re a discount nobody negotiated — just one nobody noticed either.
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What portfolio thinking is (and what it looks like)
A single sponsorship can look great on paper and still throw off the whole portfolio. Here’s the question most reviews skip.
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Why 60 seconds could save you six figures
Before you spend an afternoon building a business case, run a 60-second gut check. Here’s what to look for — and why it matters before you commit.
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Real vs. vague sponsorship language, side by side
Five vague sponsorship pitch lines, translated into the specific numbers they should include before you sign.
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What a rights holder’s silence actually tells you
When a rights holder dodges a direct question, that’s the answer. How to read redirects and reassurances before you sign.
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The five words that should make you pause in any sponsorship pitch
Exposure, visibility, engagement — five vague words in every sponsorship pitch, and the specific question to ask instead
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The napkin test: would this sponsorship survive being explained in one sentence?
Not every sponsorship proposal deserves an hour of your team’s time. Here’s the five-category scan we run before deciding what does.
