Staying in a Sponsorship That No Longer Fits? You’re Not Alone — But It’s Costing You
Learn how to build a robust communications strategy that supports your sponsorship investments and enhances brand messaging.
Author: CARMENBENYAIR
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Are Your Sponsorship Reports Telling the Truth — or Just a Good Story?
Learn how to build a robust communications strategy that supports your sponsorship investments and enhances brand messaging.
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Three Questions That Will Change How You Evaluate Every Sponsorship
Learn how to build a robust communications strategy that supports your sponsorship investments and enhances brand messaging.
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How to Calculate Earned Impressions (Without Making Up Numbers)
Learn how to calculate earned media impressions properly
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Sponsorship or Donation? What the CRA Is Actually Looking For — and Why It Matters Before You Sign
Explore the role of leadership in developing effective marketing strategies that drive successful sponsorship investments.
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Are You Measuring the Wrong Thing After Every Sponsorship?
Learn how to build a robust communications strategy that supports your sponsorship investments and enhances brand messaging.
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Evaluating Sponsorship Opportunities
A comprehensive guide to evaluating sponsorship opportunities for better investment decisions and strategic alignment.
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Maximizing ROI in Sponsorship Investments
Learn how to maximize ROI in your sponsorship investments with effective strategies and evaluation techniques.
