BEYOND THE TOOLKIT
The toolkit gets you started. This is where you go further
The Carbeny Sponsorship Decision System gives you a framework. But every sponsorship situation is different — and sometimes a framework is not enough.
Whether you have just downloaded the toolkit and want a second opinion, have a specific opportunity on your desk right now, or want to take a harder look at your entire sponsorship portfolio, this is where Carbeny can help directly.
START HERE
Not sure where to begin? Download the free toolkit first.
The Carbeny Sponsorship Decision System is a structured four-step framework for evaluating any sponsorship opportunity — before you commit. It is free, practical, and designed to be used once per opportunity.
Free download. No spam
Already have the toolkit? Here is what comes next.
HOW CARBENY CAN HELP
Sometimes you need more than a framework
Sponsorship decisions can be complicated. The toolkit gives you the structure — but there are questions it cannot answer for you. What are the assets you are being offered actually worth? Is the asking price fair? How do you build the internal case to get leadership aligned? What does your existing portfolio look like when you hold it up to scrutiny?
These are the areas Carbeny works in.
ASSET VALUATION
Know what you are actually paying for
Logo placement. Naming rights. Speaking slots. Hospitality. Digital assets. Every sponsorship package is made up of individual assets — and most organizations have no idea what each one is actually worth.
Carbeny provides a clear, defensible asset valuation so you know whether the asking price is fair, what to negotiate, and how to build the ROI case before you sign.
Carbeny is launching asset valuation services for a limited number of clients. Add your name to be contacted when spots open.
SPONSORSHIP CONSULTATION
Thirty minutes. One specific problem. Real answers
Sometimes you just need to talk it through with someone who has been in the room.
Book a focused 30-minute consultation with Carbeny on any sponsorship question — evaluating a specific opportunity, making sense of a proposal you have received, figuring out how to measure what you already have, or building the case for leadership.
To make the most of our time together, you will complete a short questionnaire before we meet. It takes about five minutes and means we can get straight to the point.
THE SPONSOR ROOM NEWSLETTER
Not ready to book yet? Stay connected
The Sponsor Room Newsletter is our free monthly newsletter covering one sponsorship topic per issue — asset valuation, measuring brand lift, negotiating better agreements, leadership alignment, auditing what you already have, and more.
Practical insight from people who have been in the room. No fluff. For signing up, you’ll receive a Sponsorship Evaluated — The Carbeny Method as our welcome gift.
Free. Monthly. Unsubscribe any time.